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BrandCentral Website

BrandCentral:

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  • industry buzz

  • Problems of Arabic typefaces for Macintosh users
    “...The problems are categorized into two kinds. The first is related to indirect problems...”


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    London over time as a logo


    The Museum of London, established in 1976, chronicles the history of the city of London from prehistoric times and from the eighteenth century to today. Currently undergoing a £20.5 million renovation aimed to open in 2010 and, leading up to that moment, the museum has begun phasing a new identity that will brand the main museum.
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  • feature:

  • The BeitMisk Story
    “...The challenge was to create a brand that is authentic and true to the Lebanese identity...”


    BeitMisk is a landmark master-planned community promoting Lebanon as one of the renowned countries in property development projects around the world. It is a residential community covering over 655,000 sqm of an exceptional location in the Northern Metn region, and 75% of the project surface area is constituted of forests surrounding the built-up area
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  • your say

  • Do Westernized Brands Give The Middle East A Better Image?


    Few years ago, large organizations over the Arab world, mostly carrying family names as a brand, used to compete with that name's clout. Brands where cocooned inside their own universe and the rules guiding the West's brand and image competition where simply alien to this part of the world...
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  • brand story:

  • The 2008 DS100 summary report
    “...Overall Growth Slows, but Manufacturing Picks Up Strong...”


    The 5th Annual DS100 - Top 100 Companies ranking continues to benchmark the corporate environment of the 57 OIC (Organization of Islamic Conference) member countries. With USD 1.21 trillion in total revenues, the 2008 DS100 list companies recorded a respectable 12.3% growth in revenue over the previous year (14.5%). The Fortune 100 global company revenues ...
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  • press:

  • 'BeitMisk' residential community project joins list of major UAE investment initiatives in Lebanon


    Emaar Properties, a Dubai-based Public Joint Stock Company and one of the world's largest real estate firms, and Renaissance Holdings, developers of landmark projects in Lebanon, have recently appointed
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  • If you were a large organization that needs to rebrand, where would you look for a branding company
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